Ureka Media

Discover Your Audience

Make people SEE and REMEMBER the brand

Analyse Your Audience

Get people to UNDERSTAND and WANT the brand

Get people to UNDERSTAND and
WANT the brand

Acquire Your Customer

Change people's BEHAVIOR and get them to CONVERT

Change people's BEHAVIOR and
get them to CONVERT

Nurture Your Customer

Take care of people to CONVERT OFTEN and ADVOCATE the brand

Take care of people to CONVERT OFTEN and
ADVOCATE the brand

ABOUT UREKA

Ureka Media is one of the pioneering media companies in Vietnam utilizing the DSP (Demand Side Platform) system in online communications. With over 12 years of experience in digital communication solutions, Ureka leverages advanced technology, rich data, and exceptional talent to deliver top-tier advertising and marketing solutions across Southeast Asia.

FORMATION AND DEVELOPMENT

Ureka Media Company Limited was established in 2011 in Hanoi and later moved to Ho Chi Minh City, becoming a strategic partner of Google and Facebook, and developed the Đến Đâu (dendau.vn) platform.

Over 40 employees

Launched and introduced Programmatic Ads in Vietnam, becoming a strategic partner of APNX (Microsoft Ads).

Over 80 employees

Began building DCO and DMP.

Over 80 employees

Expanded and opened the Ureka EU office.

Over 100 employees

Established offices in four countries (Vietnam, Malaysia, Germany, Hong Kong). From 2019 onwards, the company developed DMP and launched the U Connect platform, Programmatic Connected Screens.

CORE VALUES

innovate

diverse

efficient

agile

solve problems

VISION

Become the top data driven digital media solution provider Southeast Asia.

MISSION

Connect disparate data across all touchpoints through customer journey to one consistent data flow which enables us to analyze customer insight then activate them on omni-channel to get the best campaign performance.

GLOBAL MANAGEMENT TEAM

Lani Phan

Co-Founder & Chief Innovation Officer of Ureka Media Group

Lani has dabbled in internet entrepreneurship since 2008 and held various top management and consultancy positions for e-marketing and B2C businesses in US and Vietnam. She has extensive working experience in agencies for prominent brands such as Pepsi, Coke, Vietnam Airlines and Honda. Lani holds a MBA focusing on E-Commerce from San Francisco State University, USA and Master of Art in Media and Communication from Technical University Ilmenau, Germany.

Ronald (DC) Tee

Co-Founder & Managing Director of Ureka Media Group

Ronald has been in the digital media and mobile sector since 2004 and held various top management positions in China, Malaysia and Vietnam. Prior to Ureka Media, he co-founded a mobile VAS company and a digital media agency. Ronald is a Chartered Accountant and holds double degrees in Bachelor of Commerce in Accounting and Finance and Bachelor of Science in Informative Science from University of Otago, New Zealand.

Gary Koe

Co-Founder and Director of Ureka Media Malaysia

Gary has more than 16 years of digital, data and direct marketing experiences in agencies across Malaysia, Singapore and Vietnam. He specialises in communications strategy, technical delivery and performance media for large multinational companies, SMEs and e-commerce players within South East Asia. Gary is also a multiple creative and marketing effectiveness awards winner.

Headquarters

32, Street 34, An Phu Ward, Thu Duc City,
Ho Chi Minh City.

Hanoi Representative Office

3rd Floor, VMT Building, 86 Duy Tan Street,
Dich Vong Hau Ward, Cau Giay District, Hanoi.