Impression
103% KPIs
Discover Your Audience
Make people SEE and REMEMBER the brand
Analyse Your Audience
Get people to UNDERSTAND and
WANT the brand
Acquire Your Customer
Change people's BEHAVIOR and
get them to CONVERT
Nurture Your Customer
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
achievement
Leads
103% KPIs
Clicks
118% KPIs
background
VIB – a Commonwealth Bank invested bank wanted to position itself as the 1st digital bank in the market, providing a seamless digital user friendly experience journey to the consumers. With the fierce competitiveness in the banking industry and limited retail products availability a bank can offer in the market, VIB came up with a range of attractive promotions to attract consumers. The challenge lies on how to out-perform the other competitor and providing a seamless digital experience to the consumers.
approach
Effective use of data. Three key products where all banks are offering and competing with, namely credit card, deposit and loan. All three serve for different type of targeted consumer and provide different needs. With the understanding the consumer conversion flow, and in order to provide a digital user experience for the consumer, our focus were on 3 areas:
