Brand Share of Voice
From 2% to 55%
Discover Your Audience
Make people SEE and REMEMBER the brand
Analyse Your Audience
Get people to UNDERSTAND and
WANT the brand
Acquire Your Customer
Change people's BEHAVIOR and
get them to CONVERT
Nurture Your Customer
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
achievement
Mineral Water Brand Rank
From 3rd to 1st
Campaign Buzz Volume
47,000+
Brand Discussions
6,600+
Audiences Engage
11,700 +
MV Views
1,000,000
(within 16 hours)
MV Discussions
15,800+
Engagement
83,000 +
background
Low brand of voice on social media brand discussion volume for SATORI on Social media was just 2% while its key competitor, La Vie and Aquafina was at 90% and 8%, respectively*.
With the plan of launching a Music Video Campaign, SATORI wish to Increase brand awareness into the younger generation (Z generation) and gain social attention with animated discussions on social media, especially on MV and Livestream of Kinglive.
*Period from 01/07/2019 - 12/08/2019
approach
Target Audience’s Insight centric. A full 360 degree communication plan that based on Target Audience’s insight and online behavior to effectively anchor campaign’s message in their minds.
From creating a Music Video to introduce a viral phrase that links to Brand value, to a highly engaging communication that generated a big wave in user generated content (UGC).
Our strategic approach in communication is to create materials, feed it to the community and enable Target Audience to spread out among each other.
