performance based IMC
Discover Your Audience
Make people SEE and REMEMBER the brand
Analyse Your Audience
Get people to UNDERSTAND and
WANT the brand
Acquire Your Customer
Change people's BEHAVIOR and
get them to CONVERT
Nurture Your Customer
Take care of people to CONVERT OFTEN and
ADVOCATE the brand
what is performance
based imc (pimc)
based imc (pimc)
big ideas from big data
- Data driven creativity
-
The best source of research is First party data on owned
media properties - First party data are focused, relevant and actionable
INTEGRATED omnichannel
communication
communication
-
Connecting the dots of the new, digital driven
Customer Journey. - Remarketing cross channel.
- Personalization.
- Cross channel data collection, analysis and activation.
Performance based
measurable metrics
measurable metrics
-
From impression to engagement to leads
and conversion. - Conversion optimization.
how does pimc work?
Ureka run PIMC well which backed by an ecosystem integrating appropriate marketing tools with uLinQ, O2O and Ads platform. With the capacity in optimizing it to achieve efficiency through content and visual design.
