Make people SEE and REMEMBER the brand
                            
                        
                            Get people to UNDERSTAND and WANT the brand
                                Get people to UNDERSTAND and
                                WANT the brand
                            
                            
                        
                            Change people's BEHAVIOR and get them to CONVERT
                                Change people's BEHAVIOR and
                                get them to CONVERT
                            
                            
                        
                            Take care of people to CONVERT OFTEN and ADVOCATE the brand
                                Take care of people to CONVERT OFTEN and
                                ADVOCATE the brand
                            
U News
The course focuses on capacitating development professionals to adequately use the potential of social media tools to enhance the efficiency of their work, increase the outreach of their organizations, and contribute to the improvement of the effectiveness of the development issues they work with.
	The first session of the course will run in September 2010 and will be implemented in collaboration with Cooperativa Sulá Batsú.
The Technical Center for Agricultural and Rural Cooperation (CTA) offers a number of scholarships to applicants from African, Caribbean and Pacific (ACP) countries.
	
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